Small Town. Big Standards. Jesse’s Way.

Jesse Heredia, owner of Jesse’s Pizza Co. in Borger, Texas, shares how he took over a struggling shop with net-7 terms, cut the chaos, rebuilt the flow, and won the town back. We cover menu discipline, culture, community giving, second-chance hiring, and why he tests new pies on a buffet to get instant feedback. We also talk future plans and lessons from his time in law enforcement. 

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Chapters

• 27:25 [Ad] Roof Top Innovations the leading Roofing Company in Waco, Tomball surrounding areas
• 28:10 (Cont.) Small Town. Big Standards. Jesse’s Way.